"Go Red" for Women - Fight
Heart Disease for Women
For Women celebrates the energy, passion and power we
have as women to band together to wipe out heart
disease and stroke.
What is Go Red For Women?
In 2004, the American Heart
Association (AHA) faced a challenge. Cardiovascular
disease claimed the lives of nearly 500,000 American women
each year, yet women were not paying attention. In fact,
many even dismissed it as an “older man’s disease.” To
dispel the myths and raise awareness of heart disease as
the number one killer of women, the American Heart
Association created Go Red For Women – a passionate,
emotional, social initiative designed to empower women to
take charge of their heart health.
What is the goal of Go
Red For Women?
Go Red For Women encourages
awareness of the issue of women and heart disease, and
also action to save more lives. The movement harnesses the
energy, passion and power women have to band together and
collectively wipe out heart disease. It challenges them to
know their risk for heart disease and take action to
reduce their personal risk. It also gives them the tools
they need to lead a heart healthy life.
In 2010, the American Heart
Association set a strategic goal of reducing death and
disability from cardiovascular disease and strokes by 20%
while improving the cardiovascular health of all Americans
by 20% by the year 2020.
Why is the red dress the
symbol of women and heart disease?
In 2003, the National Heart,
Lung and Blood Institute (NHLBI), the American Heart
Association and other organizations committed to women’s
health joined together to raise awareness of women and
heart disease. The NHLBI introduced the red dress as a
national symbol for women and heart disease awareness and
the American Heart Association adopted this symbol to
create synergy among all organizations committed to
fighting this cause.
By working together to
advance this important cause, the American Heart
Association, NHLBI, and other women’s health groups will
have a greater impact than any one group could have alone.
Why do Go Red For Women
and other red dress campaigns target women instead of men
In the past, heart disease and heart attack have been
predominantly associated with men. Historically, men have
been the subjects of the research done to understand heart
disease and stroke, which has been the basis for treatment
guidelines and programs. This led to an oversimplified,
distorted view of heart disease and risk, which has worked
to the detriment of women.
Because women have been largely ignored as a specific
group, their awareness of their risk of this
often-preventable disease has suffered. Only 55 percent of
women realize heart disease is their No. 1 killer and less
than half know what are considered healthy levels for
cardiovascular risk factors like blood pressure and
cholesterol. The Go Red For Women movement works to make
sure women know they are at risk so they can take action
to protect their health.
How does the American
Heart Association use funds raised from Go Red For Women
The American Heart Association uses all revenues from
local and National Go Red For Women activities to support
awareness, research, education and community programs to
These funds allow them to help women by offering
educational programs, advancing women’s understanding
about their risk for heart disease and providing tools and
motivation to help women reduce their risk to protect
their health. For example, the Go Red Heart CheckUp has
engaged over 2 million women to learn their risk of heart
disease. Based on our own research, a woman who “Goes Red”
follows an exercise routine, eats healthier diet, visits
her doctor for important tests and influences others by
talking about heart health. (Source: Go Red For Women
Database Survey, fall 2007)
How do corporate
sponsorships help support Go Red For Women?
Financial support from corporations helps fund the
American Heart Association programs and initiatives to
advance the mission to build healthier lives, free of
cardiovascular diseases and stroke. The American Heart
Association is always seeking ways to increase
communication with the public and to create tools and
resources to help them manage and prevent heart disease.
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