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Los Angeles Fitness EXPO

January 29 -30, 2011
Los Angeles Convention Center
Los Angeles, California

The Los Angeles Fitness Expo presented by Subway Restaurants, returns Saturday and Sunday, January 29-30, 2011 to the Los Angeles Convention Center.

Now in its 8th year, the Expo attracts over 25,000 attendees and 250 exhibitors. And with the greatest line-up of fitness, physique, martial arts, and strength contests ever assembled on the West Coast, the 2011 Expo promises to be their biggest and best show ever!

The event, California’s largest fitness weekend, allows attendees to come face to face with top-tier celebrities, executives and fitness industry veterans on a dynamic, fast-paced exhibition floor. Over 300 of the most cutting edge companies in fitness will be on hand to display and offer discounts and complimentary samples.

Erin Ferries, Executive Director of The Expo stated, “Last year we were blown away by the 34% growth in attendance. In 2011, we are looking forward to more great celebrity guests, exhibitors and seminars, and of course, our four new competitions. We remain committed to providing all 13 of our contests for free to all of our attendees as we want to be the best entertainment bargain around.”

New contests this year taking place on the convention floors stages, include:

Iron Man Magazine Naturally Bodybuilding, Bikini & Figure Contest (Saturday) Iron Man Publisher John Balik stated, "Natural bodybuilding is enjoying unprecedented popularity. It provides a forum that demonstrates to the world that people can build impressive physiques without the use of performance enhancing drugs." Balik continued, "Many natural bodybuilders are already committed to drug-free contests on a regional, state and local scale. Through a high profile event such as the Los Angeles Fitness Expo, this segment of the sport is now given national and international recognition."

UAL Armwrestling (Saturday) This UAL Qualifier II will match the best professional and amateur arm wrestlers against one another in this exciting double-elimination tournament.

LA Champions Martial Arts Competition (Saturday) Compete Championships brings the best in youth and adult Sport Karate in this action packed tournament.

Vise Grip Viking Challenge (Saturday & Sunday) Grip Masters face off to lift and load objects onto a platform. With no grip aids to use, other than chalk, this contest will certainly be one of the most challenging and entertaining events of the weekend .

Along with these new events, several fan-favorites are set to return including The Gracie US Nationals & Kids World Championships, The All-American Strongman Challenge, The Scot Mendelson Bench Pro Classic, The Warriors Wrestling Competition, The USPA American Cup Powerlifting Championships, and The LA Fitness Expo Benchpress and Deadlift Championship.

Attendees will also have the opportunity to compete in the MAX REPS 4 CASH Competition, and's BodySpace Spokesmodel Search, which will allow one lucky man and woman to grace the cover of Iron Man Magazine and represent and the BodySpace community.

A heavy MMA presence will certainly be felt with Sherdog and MMA Worldwide hosting several top athletes, pro-training sessions, ring girl contests, live remotes and many vendors with the latest gear.

Presenting sponsor for The Los Angeles Fitness Expo is Subway Restaurants, with Iron Man Magazine and Gaspari Nutrition as Major Sponsors. Supporting Sponsors include MET-Rx, BSN, Optimum Nutrition, Con-Cret, GNC, EAS, Ford, and Worldwide Sports Nutrition. Media Sponsors include Muscle & Fitness, Oxygen, Powerlifting USA,, MuscleMag, MMA Worldwide, Sherdog, Black Belt Magazine, and Flex.

Adult admission tickets are $20 per day or $30 for the full weekend, children 12 years and under are $10 per day and children under 6 are free, Show hours are Saturday, 9:30 AM - 6:30 PM and Sunday, 10 AM - 5PM. Plenty of parking is available. For more information on ticketing, exhibiting or sponsorship opportunities call (818) 545-0290 or visit

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