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Shape Up America Campaign
Dedicated to improving child & family health by
promoting nutrition awareness and creating more
fitness opportunities for kids and teaching leadership
skills for America's youth.
The Shape Up America Campaign is a nation-wide
initiative seeking to educate America's parents on
improving their children's nutrition and teaching
families to encourage each other to get fit through
more active lifestyles.
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With the ultimate goal of stimulating behavior change,
Shape Up America! is focusing on redefining weight
management by encouraging increased physical activity and
healthy eating for all Americans.
Shape Up America! encourages small lifestyle changes that
provide immediate health dividends, such as lower blood
cholesterol levels. Additional benefits include increased
independence, productivity, and reduced demands for health
care services. Accordingly, the key messages are designed
to promote increased physical activity and improvements in
dietary intake that prevent weight gain or produce weight
loss and weight maintenance.
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Shape Up America! is committed to disseminating these
messages to men, women, and children of all ages,
regardless of their ethnicity or socioeconomic status.
With the ultimate goal of stimulating behavior change,
Shape Up America! is focusing on redefining weight
management by encouraging increased physical activity and
healthy eating for all Americans. Shape Up America!
encourages small lifestyle changes that provide immediate
health dividends, such as lower blood cholesterol levels.
Additional benefits include increased independence,
productivity, and reduced demands for health care
services. Accordingly, the key messages are designed to
promote.
The purpose of Shape Up America! is to educate the public
on the importance of the achievement and maintenance of a
healthy body weight through the adoption of increased
physical activity and healthy eating. Our mission is based
on the scientific evidence that obesity is not just an
appearance problem; it is a condition that can lead to
serious disease. Obesity is associated with five of the
ten leading causes of death and disability in the United
States — heart disease, some forms of cancer, type 2
diabetes, stroke, and hypertension (high blood pressure).
By clearly defining obesity as a major public health
issue, Shape Up America! is conducting a broad-based
education initiative to encourage sensible eating and
increased physical activity in all individuals and a
modest weight loss in overweight individuals that can be
maintained over time.
For more information:
www.ShapeUpAmericaCampaign.com
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