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MANIA
Fitness Convention Gains New Sponsor for 2011
Bad Kitty Sassy Fitness™ Becomes an Associate Sponsor of
SCW Fitness Education
Bad Kitty Sassy Fitness™ and
SCW Fitness Education Increase Innovative Educational and
Marketing Opportunities for Fitness Professionals
Danville, CA, January 13,
2011 - Bad Kitty Sassy Fitness™ is pleased to announce an
alliance with SCW Fitness Education as an associate
sponsor and presenter at every MANIA fitness convention
throughout 2011. SCW Fitness Education offers a variety of
high-quality fitness instructor education programs
including Specialty Certificates, home-study programs,
MANIA fitness conventions and products ranging from
Pregnancy to Pilates and Aquatics to Aging.
In a collaborative effort, the two organizations will
collaborate to offer increased continuing education and
specialty certificate opportunities for certified fitness
professionals and attendees of SCW MANIA fitness
conventions.
Bad Kitty Sassy Fitness™ was developed to provide
participants a fun and effective cardiovascular and
sculpting workout that utilizes the basic moves of dance,
while also combining aerobic and body sculpting elements
to create a workout that uses fun as the prime motivator
for behavioral change.
“Dance tops the charts in popular group fitness
programming, but it is difficult to find or create a
sassy, hip-hop style fitness class that is also an intense
workout,” said creator of Bad Kitty Sassy Fitness™, Cori
Ann Lentz. “Fitness members want fun classes that also
provide intense results. Bad Kitty Sassy Fitness™ fuses
dance, exhilarating athletic drills, and sassy body
sculpting moves to create a fun, edgy, and extremely
intense workout.”
In addition to a new exercise format, Bad Kitty Sassy
Fitness™ has also created powerful marketing and business
development programs for fitness managers and club owners
designed to increase retention rates, increase referrals,
and grow membership. “By utilizing the marketing programs
offered through Bad Kitty Sassy Fitness™, fitness managers
are not only adding an exciting new class to their group
exercise schedule, they are also driving guest traffic,
membership sales, and group fitness participation. We are
revolutionizing both group fitness and club operations.”
Research has shown that serving more members in groups
drastically improves retention and referrals. Innovative
programs like Bad Kitty Sassy Fitness™ are expected to
generate more referrals, allowing fitness facilities to
service more members and maximize space while improving
profits and retention.
“SCW Fitness Education has always worked with some of the
fitness industry’s most recognized personalities,
programs, and educators,” said Sara Kooperman, CEO of SCW
Fitness Education. “We are excited to welcome Bad Kitty
Sassy Fitness™ as an associate sponsor at SCW MANIA
Fitness Conventions in Boston, Philadelphia, Florida, California,
Atlanta, Dallas, and Chicago”
Fitness professionals and enthusiasts can experience Bad
Kitty Sassy Fitness™ at these fitness conventions,
workshops and expos:
Northern California SAN RAMON VALLEY FITNESS | Jan. 16,
2011
Los Angeles L.A. FITNESS EXPO | Jan. 29-30, 2011
Philadelphia SCW MANIA | Feb. 25-27, 2011
Northern California SCW MANIA | March 25-27, 2011
Northern California SAN RAMON VALLEY FITNESS | April 2,
2011
Florida SCW MANIA | May 13-15, 2011
Atlanta SCW MANIA | July 29 – 31, 2011
Los Angeles IDEA WORLD FITNESS CONVENTION | August 11-14,
2011
Dallas SCW MANIA | August 26-28, 2011
Midwest SCW MANIA | October 14-16, 2011
Boston SCW MANIA | November 10-12, 2011
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