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Latin Cardio-dance Styles At IDEA World Hope To Follow Zumba’s Success


Two new cardio-dance styles target to offer competition to universal fitness sensation Zumba by flashing their Latin-infused moves to thousands of fitness pros in attendance this year’s IDEA World Fitness Convention in Los Angeles.

Launching this week at IDEA World is a new exercise rising from Los Angeles called Latinva, combined by Ecuadorian dancer Johnny Latin in 2007. According to Latinva’s executive of operations Muna Issa, the type has gained traction in Southern California, a mecca of the hottest fitness markets in the world, but hopes to capture wider consideration at this year’s IDEA.


Latinva has a “strong stress on dance,” Issa told Relaxnews. In a heart-pumping workout, category participants pick up a operation of dance stairs identical to Zumba, inclusive bachata, cha cha, cumbia , mambo , merengue, salsa, and tango. At this year’s IDEA, Johnny Latin will be hosting workshops to sight and attest dance fitness instructors on the technique.

Zumba, that proposed in the late 1990s by Columbian choreographer Alberto “Beto” Perez, moreover launched at IDEA World and has given done its way in to fitness clubs all over the globe. In addition, Zumba hosts an annual gathering in Florida with a few 6,000 Zumba professionals fine-tuning their dancing skills every year.

Another new child in locale is Batuka, a Latin-style cardio examination that features choreographed routines and a zen-like approach. A prohibited direction in Spain in new years, Batuka is the brainchild of Grammy Award-winning composer and writer Kike Santander, who has worked with Santana, Jennifer Lopez, and Marc Anthony and moreover binds a medical degree.

He recognised the dance-cardio technique in 2005 whilst using contestants on the Spanish American Idol offshoot Operation Triumph , “who were stressed, attainment weight, and not seeking too good,” Batuka arch selling officer Phil Bonomo told Relaxnews. Santander calm a dance measure and choreographed a routine, and then Batuka was born. After great success with the contestants on the show, he began selling a line of DVDs to the Spanish market, with 1.5 million copies sole and hundreds of Spanish fitness clubs adding the type to their category rosters.

IDEA World Fitness Convention, Aug 11-14, 2011 will include 150 speakers, inclusive Olympic speed skater Apolo Ohno and brain illness dilettante Dr. Daniel Amen, together with information about new products and trends to a few 5,000 attendees. Rival tradeshows are Germany’s FIBO and LA’s IHRSA International Convention Trade Show.

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