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Superstar Strongmen Compete for Cash at The 2011 Bodybuilding.com Los Angeles Fitness Expo

January 29 -30, 2011
Los Angeles Convention Center
Los Angeles, California

(Los Angeles) - The All American Strongman Challenge returns to California’s largest health and fitness event, The Bodybuilding.com Los Angeles Fitness Expo presented by Subway Restaurants, Saturday and Sunday, January 29-30, at the Los Angeles Convention Center, 1201 South Figueroa Street, West Halls A/B.

"It's an honor, once again, to host the All American Strongman Challenge, certainly one of our most popular annual events," said The Los Angeles Fitness Expo's Executive Director Erin Ferries. "People travel from all over the world to witness the brute strength of these warriors."

Presented by Odd Haugen, The All American Strongman Challenge will determine future competitors for the 2011 World Strong Man Super Series. Open to all qualified Strongman athletes, this competition will win the top three athletes a direct invite to the 2011 World Strong Man Super Series Tour, and all top six winners will receive All American Team Honors during an award ceremony. The 2011 All American Champion will automatically be invited to the 2011 Arnold's Classic Strongman Competition.

Six Disciplines will be tested during the All American Strongman Challenge. Saturday's (beginning at 1pm) include the Farmers Walk, the Power Medley, the Super Yoke, and the Louis Cyr Dead-Lift contests. Sunday's (beginning at 11am) include the Overhead Lifting Medley, and the Stone over Bar for Reps contests. The prizes will be awarded as follows:

1st-$4,000
2nd-$2,000
3rd-$1,500

4th-$1,000
5th-$850
6th-$650

The Bodybuilding.com Los Angeles Fitness Expo offers something for everybody! Attendees will find over 300 exhibits offering the newest in fitness, diets, nutrition, strength and wellness products and services. The Expo also plays host to 13 professional and amateur competitions including The Iron Man Naturally Bodybuilding, Bikini and Figure Competition, UAL Armwrestling, The Vise Grip Viking Challenge, The US Gracie US Nationals, the Scot Mendleson Bench Pro Classic, The USPA American Cup Powerlifting Championships, The LA Fitness Expo Benchpress and Deadlift Contest, Bodybuilding.com's BodySpace Spokesmodel Search, Warriors Wrestling, and more.

Adult admission tickets are $20 per day or $30 for the full weekend, children 12 years and under are $10 per day and children under 6 are free, Show hours are Saturday, 9:30 AM - 6:30 PM and Sunday, 10 AM - 5PM. Plenty of parking is available. For more information on ticketing, exhibiting or sponsorship opportunities visit www.thefitexpo.com

Presenting sponsor for The Bodybuilding.com Los Angeles Fitness Expo is Subway Restaurants, with Iron Man Magazine and Gaspari Nutrition as Major Sponsors. Supporting Sponsors include MET-Rx, BSN, Optimum Nutrition, Con-Cret, GNC, EAS, Ford, and Worldwide Sports Nutrition. Media Sponsors include Muscle & Fitness, Oxygen, Powerlifting USA, GetBig.com, MuscleMag, MMA Worldwide, Sherdog, Black Belt Magazine, and Flex.

Adult admission tickets are $20 per day or $30 for the full weekend, children 12 years and under are $10 per day and children under 6 are free, Show hours are Saturday, 9:30 AM - 6:30 PM and Sunday, 10 AM - 5PM. Plenty of parking is available. For more information on ticketing, exhibiting or sponsorship opportunities call (818) 545-0290 or visit www.thefitexpo.com


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